Fashion designers today are constantly redoing the 50’s glamour, 60’s mod, 70’s disco, 80’s material girl, and 90’s grunge. Each decade is remembered as having a “look” and it is that “look” we are told to recreate. I am sure in reality there was more room for interpretation in each of these decades, but there was also a way to be in style and everything else was out. Today everything goes, which is liberating, but to me occasionally frustrating. As the world moves faster, we are all constantly connected by the internet, with a million possibilities and responsibilities before us. Wouldn’t it be nice if there was a “look”? Sometime I find myself craving the simplicity of a time when there were a few less options, a nostalgia for the perfect images from the past. Instead we have endless stylish options, which constantly include throw backs to the previous decades. This points to a world that is more individualistic, less conventional, but possibly also less discerning. If style is indicative of the self-image we choose to project to the world, what does it say that currently we are a bit haphazard and constantly romanticizing the past? Why didn’t the 00’s create a “look” and why as we approach the halfway mark of the current decade do we still not see a cohesive style? What is it about the past we are so desperate to reclaim that we keep recreating its “looks?”
With this in mind I began doing some research that lead to a series of conversations with a respected friend, who was doing her own research for environmental groups. One of the groups, Green Works, wanted to publish an environmentally friendly list of places to shop for the holidays. You can find the entire list here, but I wanted to highlight some of the brands I am excited about and recommended for this list.
First, to fill the void in fashion, there is Reformation, a women’s clothing brand devoted to using dead stock and vintage fabrics to minimize their foot print. They have some really cute clothes and next time I am updating my wardrobe I plan to try them out. Another favorite of mine is the Honest co. which originally was started to create products its founders felt were safe to use with their babies. It has expanded to include a whole range of household and personal cleaning products. I have not had a product from them I did not like and I especially like their shampoo, conditioner, and healing balm. All of the companies on this list are stepping up to give consumers a better option. And by choosing to buy from companies like these we can take one step in the right direction and away from the past.
Moving into the future maybe it isn’t important that our decade have a “look,” maybe at this pivotal moment in time our “look” is our consciousness. We can be dressed in an endless variety of styles that showcase individuality, as long as the people underneath them are making mindful decisions for the welfare of the planet and everyone on it. So, that even if our clothes are looking to the past, we are focused on our future.